Event sustainability report shows that responsible conduct pays off

More than 200 key leaders, ministers, opinion shapers, experts, NGO’s and young leaders gathered in Copenhagen on 7-8 October 2015 for the second Danish Maritime Forum, organized by Danish Maritime Days. Representing all parts of the global maritime value chain, these leaders worked to identify vital challenges and opportunities in the industry, to unleash the potential of the global maritime industry to increase long term economic development and human wellbeing.

A central ambition of the event was to discuss how sustainable growth within the maritime industry can be an economically viable response to environmental degradation, climate change, biodiversity loss and threats to human health. Keeping with this, the Danish Maritime Forum committed to increasing the positive environmental, social and economic impacts of the event with the support from MCI Sustainability Services.

Following the ISO20121 Event Sustainability Standard, planning teams strategized clear objectives and actions to increase the sustainability performance of the Danish Maritime Forum 2015. Implemented tactics in the areas of sustainable food and beverage offer, responsible supply chain engagement, greenhouse gas emissions mitigation and waste reduction resulted in €26,000 of tracked savings.

There was a conservative approach to spending, which drove the policy of eliminating non-essential merchandising, saving approximately €19,000. An ethical menu was produced for no additional cost by sourcing locally (90% within 300km radius), connecting with caterers driven by sustainable practices (100% Fairtrade and 35% certified organic) and offering vegetarian options (50% of menus served). Further, the encouragement of taxi pooling, shared shuttle buses and offering the rental of bikes and electric cars ensured that the event produced a low total of 425 metric tons of CO2 (comparable to the total annual carbon emissions of 59 Danes). Lastly, waste management was addressed by operating with a zero waste-to-landfill goal. The Danish Maritime Forum 2015 successfully realized a 100% diversion rate, where almost all materials were reused or recycled, and less than 1kg of waste was sent for incineration.

The MeetGreen® calculator was used to evaluate the overall sustainability performance of the Danish Maritime Forum 2015 event management processes. This audit system evaluates over 150 best practices in sustainable event management such as Destination, Venue, Accommodation, Transportation, Food and Beverage, Exhibition Production and Communications. The Danish Maritime Forum 2015 earned an overall meeting score of 72% (100% being the optimal performance, and +50% being our initial target). This achievement marks a significant improvement from the Danish Maritime Forum 2014 score of 51%.

Echoing the words of Michael Søsted, Head of the Danish Maritime Days Secretariat, “Sustainability is good for business. It’s helping us to improve our environment, social responsibility and economic impacts. Contributing to sustainable developments makes sense”.

Guy Bigwood, MCI Group Sustainability Director and lead consultant of the project commented, “The Danish Maritime Forum event team has created a strong partnership with key suppliers and the Copenhagen Convention Bureau. Through collaboration this strong team has made exceptional progress, and will continue to innovate to use sustainability to improve the delegate experience, the quality of the event and its impacts.”

The sustainability report from the Danish Maritime Forum can be downloaded here.

About MCI
MCI is a global leader in engaging and activating audiences. Since 1987 we have been driving innovation in events and production, meetings, incentives, congresses, and association and community management. Through our creative consulting, analytics, sustainability and digital services, MCI helps multinational companies and international associations enhance their organisational performance, grow globally, energise communities and drive their business results. MCI is an independently owned company with headquarters in Geneva, Switzerland. Our 1,800 professionals in 60 cities and 32 countries help clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa.

MCI’s pioneering and award-winning Sustainability Consultancy advises cities, governments, associations and corporations on how to accelerate transformation, catalyse innovation and enhance brand reputation. With over 700 high-profile environmental, social and governance (ESG) events managed to date and industry-wide recognition for our pioneering sustainable event management, ISO certification consulting and sustainability reporting, we have become the world’s leading organiser of sustainable events and events about sustainability.

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About Danish Maritime Days
The Danish Maritime Forum is organised by Danish Maritime Days, a non-profit public-private partnership between the Danish Maritime Authority, the Danish Shipowners’ Association and Danish Maritime. Danish Maritime Days is supported by the A.P. Møller Relief Foundation, the Danish Maritime Fund, D/S Orients Fond // D/S NORDEN, the Hempel Foundation, the Lauritzen Foundation, the Danish Ministry of Business and Growth and the Torm Foundation. Our mission is to unleash the  potential of the global maritime industry.

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